FAQ

Structural Innovation & Pack Format Optimization

What is structural packaging design and why is it important?

Structural packaging involves engineering the physical form and functionality of your pack—balancing protection, material use, user experience, and supply chain requirements. Good structure reduces cost, prevents damage, and enhances shelf presence.

Can you improve an existing pack’s structure without changing branding?

Yes. We specialize in optimizing existing formats to improve performance, reduce material waste, or enhance logistics—without requiring a full brand overhaul.

What is pack format optimization?

Pack format optimization means evaluating your product’s on-shelf presence, channel requirements, and competitive positioning to determine the best format—whether it’s a pouch, box, sleeve, or something else. The goal is to align format with function, brand, and market.